Social media is becoming second nature. People check it throughout their day, trying to keep up with the latest happenings – whether it is their favorite sports team or a new restaurant down the block. With so many posts going out on various platforms each day, it is important for small businesses to focus on the social media content that is important: the content that will not only engage your audience, but also form lasting relationships.
So, why is everyone so glued to their phones all the time? Essentially, we live in a world full of people with something called FOMO – the fear of missing out! They want to feel included, informed, and important. That is why social media can be so powerful, if used in the right way. Keep reading for our suggestions on how to make people see the value in following your social media pages.
Create a community. It’s called social media for a reason – people want to interact with other people! Believe it or not, social media is not just for promoting what your business or organization offers (although that is a great benefit). It keeps things interesting for your audience to engage with posts that are FUN. For example, Just Flow Events & Marketing loves posting about our team members and what we are like outside of work. By seeing personal content, your audience is able to better imagine the type of people they would be working with or buying from.
Keep it current. What’s the latest? We need to know! Social media is a great way to share company or industry updates, along with holiday and other seasonal happenings. Restaurants, for example, can post about their latest specials and promotions. Do they have a spooky-themed cocktail for Halloween? A special menu for Thanksgiving? Customers will follow your page and stay engaged as long as you are providing useful and relevant information.
Communicate with your fans. By adding a personal touch to your social media marketing strategy, you can get to know your audience on a deeper level. That is why we suggest regularly responding to social media comments, reviews, and messages. This will show your audience that you care, thus creating an additional layer of trust and appreciation to your existing relationship.
Social media is a great tool to drive traffic to your website, communicate with your target demographic, and gain insights about who it is you are trying to reach. Could your online presence use some extra attention? Depending on your industry and communications plan, Just Flow Events & Marketing can manage your presence on social platforms such as Facebook, Twitter, Instagram, LinkedIn and more.