NH EATS, otherwise known as New Hampshire Entertainment and Tastes of the State, is a collaboration of hospitality venues in downtown Manchester. Although there are several benefits to this collaboration, the central mission of NH EATS is to provide the public with the most enjoyable and most reliable hospitality opportunities in downtown Manchester. Comprised of the most prominent dining and entertainment establishments in downtown Manchester, NH EATS strives to deliver the highest quality hospitality experience.
Working alongside the founders, Just Flow supported this collaboration from the ground up, starting with developing a unique and memorable name, designing logo establishing brand standards, and securing assets, including registering domains for both the website and blog. Once these key components were in place, our team then got to work designing and developing a basic website and creating a Facebook business page to launch our mission. As part of our communications plan, Just Flow also generated monthly enewsletters showcasing promotions, specials and news for each partner location as well as developed and managed periodic public events, branded as Around Town with NH EATS.
As part of our Facebook strategy, we created contests and campaigns to generate interactivity and increase visibility. Following Facebook guidelines for contests and giveaways, Just Flow developed a Woobox campaign around partner trivia for a free dessert. This campaign leveraged the inherent strength of social media to increase likes, reach new audiences, and educate the public about the partners.